For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
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Book Description Pearson Academic. Paperback. Book Condition: Fair. Bookseller Inventory # G0131968815I5N00
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Book Description Pearson, 2005. Paperback. Book Condition: Good. Previous owners name to page edges. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0006417157
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