Advertising: Concept and Copy - Softcover

Felton, George

4.13

154 ratings by Goodreads

9780131896550: Advertising: Concept and Copy

Softcover

ISBN 10: 0131896555 ISBN 13: 9780131896550

Publisher: Pearson, 1993

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For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.

Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

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Review:

"The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- Choice "Comprehensive.... A thorough and informative study." -- Adbrands.net

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