George Felton Advertising: Concept and Copy

ISBN 13: 9780131896550

Advertising: Concept and Copy

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9780131896550: Advertising: Concept and Copy

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

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From the Publisher:

Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

About the Author:

George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.

"About this title" may belong to another edition of this title.

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Felton, George
Published by Prentice Hall (1993)
ISBN 10: 0131896555 ISBN 13: 9780131896550
New Paperback Quantity Available: 2
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Murray Media
(North Miami Beach, FL, U.S.A.)
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Book Description Prentice Hall, 1993. Paperback. Book Condition: New. Bookseller Inventory # P110131896555

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