Synopsis
For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.
Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.
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Review
"The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- Choice "Comprehensive.... A thorough and informative study." -- Adbrands.net
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Other Popular Editions of the Same Title
Search results for Advertising: Concept and Copy
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Advertising: Concept and Copy
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0131896555I3N00
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Advertising: Concept and Copy
Seller: Bulrushed Books, Moscow, ID, U.S.A.
Seller rating 4 out of 5 stars
Condition: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Seller Inventory # #107E-00226
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Advertising Concept and Copy
Published by
Prentice Hall Press, Englewood Cliffs, Nj, 1994
ISBN 10: 0131896555
ISBN 13: 9780131896550
Used
Softcover
Seller: Ann Becker, Houston, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 0131896555. Seller Inventory # 69898
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Advertising: Concept and Copy
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks5051