Items related to Advertising: Concept and Copy
Synopsis
For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.
Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.
"synopsis" may belong to another edition of this title.
Review
"The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- Choice "Comprehensive.... A thorough and informative study." -- Adbrands.net
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1993
- ISBN 10 0131896555
- ISBN 13 9780131896550
- BindingPaperback
- LanguageEnglish
- Number of pages356
Buy New
View this item
£ 44.80
£ 33.17 shipping from U.S.A. to United Kingdom
Destination, rates & speeds
Search results for Advertising: Concept and Copy
Stock Image
Advertising : Concept and Copy
Published by
Prentice Hall PTR, 1993
ISBN 10: 0131896555
ISBN 13: 9780131896550
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17380628-6
Quantity: 1 available
Stock Image
Advertising : Concept and Copy
Published by
Prentice Hall PTR, 1993
ISBN 10: 0131896555
ISBN 13: 9780131896550
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3115155-6
Quantity: 2 available
Stock Image
Advertising: Concept and Copy
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0131896555I3N00
Quantity: 1 available
Stock Image
Advertising: Concept and Copy
Seller: Bulrushed Books, Moscow, ID, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Seller Inventory # #107E-00226
Quantity: 1 available
Stock Image
Advertising Concept and Copy
Published by
Prentice Hall Press, Englewood Cliffs, Nj, 1994
ISBN 10: 0131896555
ISBN 13: 9780131896550
Used
Softcover
Seller: Ann Becker, Houston, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 0131896555. Seller Inventory # 69898
Quantity: 1 available
Stock Image
Advertising: Concept and Copy
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks5051
Quantity: 1 available