For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.
Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.
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Comprehensive.... A thorough and informative study. "
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Book Description Prentice Hall, 1993. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0131896555
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0131896555 New Condition. Bookseller Inventory # NEW6.0049261
Book Description Prentice Hall, 1993. Paperback. Book Condition: New. Bookseller Inventory # P110131896555
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801318965501.0