Advertising: Concept and Copy

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9780131896550: Advertising: Concept and Copy

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.

Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

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Comprehensive.... A thorough and informative study. "

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Felton, George
Published by Prentice Hall (1993)
ISBN 10: 0131896555 ISBN 13: 9780131896550
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