Items related to Technology Strategy for Managers and Entrepreneurs

Technology Strategy for Managers and Entrepreneurs - Softcover

Shane, Scott

 
9780131879324: Technology Strategy for Managers and Entrepreneurs

Synopsis

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

 

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance.  It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

"synopsis" may belong to another edition of this title.

Synopsis

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

"About this title" may belong to another edition of this title.