The Design of Things to Come: How Ordinary People Create Extraordinary Products - Hardcover

Vogel, Craig M.; Cagan, Jonathan M.; Boatwright, Peter

Hardcover

ISBN 10: 0131860828 ISBN 13: 9780131860827

Publisher: Financial Times/ Prentice Hall, 2005

Synopsis

Many successful products today signify a revolution in product design. Today's innovation is driven by customer emotion, self-image, and fantasy - not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires, and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves. "The Design of Things to Come" profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves...and deliver today's most powerful breakthroughs. Discover the trends driving tomorrow's most profitable innovations. Find product opportunities hidden in today's social, economic, and technology megatrends. Design for...

About this title

Product Description

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.  The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

About the Author

Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.

Jonathan Cagan, Ph.D., P.E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strategic planning, and design. He has developed team-based tools and computer-based technologies to improve the process of design conceptualization.

Peter Boatwright, Ph.D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, consumer marketing, and marketing research methods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.

The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical.

Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development.

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Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2005
• ISBN 10: 0131860828
• ISBN 13: 9780131860827
• Binding: Hardcover
• Language: English
• Number of pages: 272