Synopsis
For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.
The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.
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Review
"Digital Marketing Strategy demonstrates that when buyers and sellers have equal access to key information, innovative business designs and value can be generated. There is much you can learn from studying the evidence found in this book." ― Vince Barabba, Retired from GM, General Manager, Corporate Strategy and Knowledge Development
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Digital Marketing Strategy: Text and Cases
Seller: Campus Bookstore, Denton, TX, U.S.A.
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Paperback. Condition: Good. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000012162
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Digital Marketing Strategy: Text and Cases
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Digital Marketing Strategy: Text and Cases
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0131831771I3N00
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Digital Marketing Strategy : Text and Cases
Published by
Prentice Hall PTR, 2003
ISBN 10: 0131831771
ISBN 13: 9780131831773
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5372962-20
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Digital Marketing Strategy: Text and Cases
Seller: Cronus Books, Carson City, NV, U.S.A.
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Paperback. Condition: New. New Inside and Outside. Clean and crisp pages w/no markings! You will be pleased. Excellent book! ( z1s183D ) Some very minor shelf wear on cover. ** Fast Shipping**. Seller Inventory # SKU1023971