Synopsis
Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.
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Strategy and Process in Marketing: A European Perspective
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Strategy and Process in Marketing: A European Perspective
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Strategy and Process in Marketing: A European Perspective
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Textbook Binding. Condition: Very Good. Strategy and Process in Marketing: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780131821637
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Strategy And Process In Marketing
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Strategy And Process In Marketing
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Strategy & Process in Marketing
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Strategy & Process in Marketing
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Strategy & Process in Marketing
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