Synopsis
Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.
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Strategy and Process in Marketing: A European Perspective
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Strategy And Process In Marketing
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Strategy & Process in Marketing
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Strategy & Process in Marketing
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Strategy & Process in Marketing
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