Service Operations Management - Softcover

Schmenner, Roger W.

 
9780131804494: Service Operations Management

Synopsis

Boasting a strong managerial orientation, this text explores service operations. It differentiates service operations issues from those associated with manufacturing while showing how common aspects of various services allow them to benefit from similar types of analysis. Centring its discussion on the "service encounter" and its supporting elements, the text describes how the encounter can be supported and efficiency maximized with both quantitative and qualititative tools.

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9780024068118: Service Operations Management

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ISBN 10:  002406811X ISBN 13:  9780024068118
Publisher: Prentice Hall, 1995
Hardcover