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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
"synopsis" may belong to another edition of this title.
From the Back Cover:
The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!
FEATURES- New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
- New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
- "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
- A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.
"About this title" may belong to another edition of this title.
- PublisherAddison Wesley Longman
- Publication date2005
- ISBN 10 0131745379
- ISBN 13 9780131745377
- BindingHardcover
- Edition number4
- Rating
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