Essentials of Entrepreneurship and Small Business Management - Softcover

Zimmerer, Thomas W; Scarborough, Norman M.

Softcover

ISBN 10: 0131440292 ISBN 13: 9780131440296

Publisher: Pearson, 2004

Synopsis

Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and a practical hands-on approach to entrepreneurship. Supported by supplementary material for the lecturer and student in both a CD-Rom and companion website.

About this title

From the Back Cover:

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Synopsis:

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. This fourth edition introduces students to the processes of new venture creation and the critical knowledge needed to manage a business once it is formed.

About this edition

• Publisher: Pearson
• Publication date: 2004
• ISBN 10: 0131440292
• ISBN 13: 9780131440296
• Binding: Paperback
• Edition number: 4
• Number of pages: 592