For courses in Visual Merchandising or Display.
Contemporary Visual Merchandising and Environmental Design, 4th Edition examines every aspect of visual merchandising―from point-of-purchase display to signage―and has become the trusted resource for students and professionals. Rich with photographs and illustrations, the text discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every student copy.
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The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.
Features of the revision include:Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.
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