This book uses contemporary economic analysis to help readers understand the tourism industry. Referring to the work of Nobel winning economists, it shows how to understand tourism market behavior as rational responses to high fixed costs, low marginal costs and capacity constraints. Throughout the book, technical change is addressed as it relates to adjustments in business models and strategies. A clear explanation of revenue management is also included. With a focus on basic economic principles, it shows how we can use elementary supply and demand analysis to understand the broad changes in tourism over many centuries and today.
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Book Description Pearson, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110131715402
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0131715402
Book Description Prentice Hall, 2009. Paperback. Book Condition: Brand New. 1st edition. 320 pages. 9.25x7.50x0.50 inches. In Stock. Bookseller Inventory # zk0131715402
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0131715402
Book Description Prentice Hall, 2009. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780131715400