Items related to European Edition (Principles of Marketing)
Synopsis
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
"synopsis" may belong to another edition of this title.
Search results for European Edition (Principles of Marketing)
Stock Image
European Edition (Principles of Marketing)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. European Edition (Principles of Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780131659032
Buy Used
£ 3.45
£ 4.12 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
European Edition (Principles of Marketing)
Published by
Pearson Education Limited, 1996
ISBN 10: 0131659030
ISBN 13: 9780131659032
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002676734
Buy Used
£ 2.88
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Principles of Marketing: European Edition
Published by
Prentice-Hall 01/02/1996, 1996
ISBN 10: 0131659030
ISBN 13: 9780131659032
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780131659032
Buy Used
£ 4.11
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Principles of Marketing: European Edition
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL1259918
Buy Used
£ 2.92
£ 10 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles of Marketing: European Edition
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Name in front of book. Seller Inventory # CHL10802693
Buy Used
£ 2.92
£ 10 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles of Marketing
Published by
Pearson Education Limited, 1996
ISBN 10: 0131659030
ISBN 13: 9780131659032
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Seller Inventory # 9556536
Buy Used
£ 2.50
£ 15.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Seller Inventory # 9559076
Buy Used
£ 2.50
£ 15.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles of Marketing
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Bueno. : Este libro, 'Principios de Marketing: Edición Europea', es una guía completa sobre los fundamentos del marketing. Escrito por Philip Kotler, Gary Armstrong, John A. Saunders y Veronica Wong, esta edición europea ofrece una perspectiva adaptada al mercado europeo. Cubre temas esenciales como la gestión de relaciones con los clientes, la construcción de marcas sólidas y el aprovechamiento de las nuevas tecnologías de marketing en la era digital. Ideal para estudiantes y profesionales del marketing que buscan una comprensión profunda y práctica de los principios del marketing. EAN: 9780131659032 Tipo: Libros Categoría: Negocios y Economía Título: Principles of Marketing Autor: Philip Kotler| Gary Armstrong| John A. Saunders| Veronica Wong Editorial: Pearson Education Limited Idioma: en Páginas: 992 Formato: tapa blanda. Seller Inventory # Happ-2026-01-07-100f3391
Seller Image
European Edition (Principles of Marketing)
Published by
Pearson Education Limited, 1996
ISBN 10: 0131659030
ISBN 13: 9780131659032
Used
Paperback
Seller: Cambridge Recycled Books, Cambridge, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Appears to have hardly been read. Same day dispatch (Mon- Fri) from the UK if ordered by 1pm. Seller Inventory # DRG05221105008
Buy Used
£ 3
£ 22.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles of Marketing: European Edition
Seller: Jenhams Books, Dundee, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Very Good or better unused condition. This book is in stock now, in our UK premises. Photos of our books are available on request (dustjacket and cover illustrations vary, and unless the image accompanying the listing is marked 'Bookseller Image', it is an Abebooks Stock Image, NOT our own). BUYERS OUTSIDE UK please also note the following: 1. shipping rates apply to packets of 750g and under, and should the packed weight of an item exceed this we reserve the right to ship via 'Economy', or request extra postage prior to fulfilling the order, or cancel 2. many countries apply import or other taxes - these are the buyers responsibility; we may ask for extra payment to cover any taxes which we have to pay 'up front' on the buyer's behalf. Seller Inventory # mon0000115588
Buy Used
£ 7.94
£ 27 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available