Items related to Basic Marketing Research: Using Microsoft Excel Data...
Synopsis
For undergraduate Marketing Research courses.
Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.
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- PublisherPearson
- Publication date2004
- ISBN 10 0131519514
- ISBN 13 9780131519510
- BindingPaperback
- LanguageEnglish
- Number of pages544
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International Edition
Basic Marketing Research Using Microsoft Excel Data Analysis
International EditionSeller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Brand New. Softcover, International Edition. This is an International Edition. Seller Inventory # 42790054
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BASIC MARKETING RESEARCH:USING MICROSOFT EXCEL DAT
Seller: OM Books, Sevilla, SE, Spain
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Condition: usado - bueno. Seller Inventory # 9780131519510
Quantity: 1 available