Items related to Marketing Communications: Frameworks, Theories and...
Synopsis
Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1995
- ISBN 10 0131509624
- ISBN 13 9780131509627
- BindingTextbook Binding
- LanguageEnglish
- Number of pages280
Search results for Marketing Communications: Frameworks, Theories and...
Stock Image
Marketing Communications: Frameworks, Theories and Applications
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Textbook Binding. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2063026
Quantity: 1 available
Stock Image
Marketing Communications: Frameworks, Theories and Applications
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1708529119. 2/21/2024 3:25:19 PM. Seller Inventory # U9780131509627
Quantity: 1 available
Stock Image
Marketing Communications: Frameworks, Theories and Applications
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Textbook Binding. Condition: Very Good. Marketing Communications: Frameworks, Theories and Applications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780131509627
Quantity: 1 available
Stock Image
Marketing Communications: Frameworks, Theories and Applications
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Textbook Binding. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780131509627
Quantity: 1 available
Stock Image
Marketing communications : frameworks, theories and applications. Ex-Library.
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
Seller rating 5 out of 5 stars
paper. Condition: good. No Jacket. xx, 515 p. Seller Inventory # GU013
Quantity: 1 available