Marketing Communications: Frameworks, Theories and Applications

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9780131509627: Marketing Communications: Frameworks, Theories and Applications

Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.

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Fill, Chris
Published by Prentice Hall (1995)
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Book Description Prentice-Hall 29/03/1995, 1995. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780131509627

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Book Description Prentice-Hall 29/03/1995, 1995. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780131509627

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Chris Fill
Published by Prentice-Hall 29/03/1995 (1995)
ISBN 10: 0131509624 ISBN 13: 9780131509627
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Book Description Prentice-Hall 29/03/1995, 1995. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780131509627

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