Modern Management: United States Edition - Softcover

Certo, Samuel C.; Certo, S. Trevis

 
9780131494701: Modern Management: United States Edition

Synopsis

For Principles of Management courses requiring a comprehensive, flexible text with an emphasis on skills and applications. 

 

Modern Management, 10e is the most flexible book available.  It is built around the concept of “Core Plus” - a core of chapters covered in most courses , surrounded by a rich selection of optional chapters that enable one to teach exactly the type of course he/she wants to teach.  Possible “flavors” around the core?  (a) Management History (b) Operations Management (c) Information Technology in Management (d) Creativity and Innovation in Management. 

 

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About the Author

Certo is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutons for corporations. He is former dean and professor of management at the Crummer Graduate School of Business at Rollins College.

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