Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability: Assessing, Capturing, and Retaining Value

3.87 avg rating
( 134 ratings by Goodreads )
 
9780131494183: Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability: Assessing, Capturing, and Retaining Value

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

 

Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets.

 

Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

 

"synopsis" may belong to another edition of this title.

Product Description:

HardCover. Pub Date :2010-04-05 Pages: 212 Language: English Publisher: Wharton School Publishing In Smart Pricing: How Google. Priceline and Leading Businesses Use Pricing Innovation for Profitability. Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech. from consumer markets to business markets. and from US to abroad. to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing. as well as the research and insights that went into their creation. Filled with illustrative examples from the business world. readers will learn about restaurants where customers set the price. how Google and other high-tech f...

Review:

"Pricing innovation is not for the timid," conclude Jagmohan and Zhang (both, Wharton School, Univ. of Pennsylvania), "getting the pricing right is, in the end, both art and science." Nonetheless, they endeavor to broach the subject with an accessible range of modern price-setting techniques. Smart Pricing is at its best in consolidating "the art" of inventive price discrimination, assembling best practices from different companies across industries. Smart Pricing does provide an adequate, instructive primer on less conventional approaches to price decision making. Summing Up: Recommended. General readers; undergraduate students at all levels; professionals. --  S. M. Mohammed, SUNY Fredonia. Reprinted with permission from CHOICE, copyright by the American Library Association.  

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Raju, Jagmohan; Zhang, Z. John
Published by FT Press
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description FT Press. Hardcover. Book Condition: New. 013149418X New Condition. Bookseller Inventory # NEW6.0929137

More Information About This Seller | Ask Bookseller a Question

Buy New
48.22
Convert Currency

Add to Basket

Shipping: 3.89
Within U.S.A.
Destination, Rates & Speeds

2.

Raju, Jagmohan, Zhang, Z. John
Published by FT Press (2010)
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description FT Press, 2010. Hardcover. Book Condition: New. Bookseller Inventory # P11013149418X

More Information About This Seller | Ask Bookseller a Question

Buy New
50.98
Convert Currency

Add to Basket

Shipping: 2.33
Within U.S.A.
Destination, Rates & Speeds

3.

Raju, Jagmohan/ Zhang, John Z.
Published by Wharton School Pub (2010)
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Wharton School Pub, 2010. Hardcover. Book Condition: Brand New. 1st edition. 240 pages. 9.10x5.90x0.70 inches. In Stock. Bookseller Inventory # zk013149418X

More Information About This Seller | Ask Bookseller a Question

Buy New
47.53
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Jagmohan Raju, Z. John Zhang
Published by Pearson Prentice Hall (2010)
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson Prentice Hall, 2010. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX013149418X

More Information About This Seller | Ask Bookseller a Question

Buy New
55.82
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds

5.

Jagmohan Raju; Z. John Zhang
Published by FT Press (2010)
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description FT Press, 2010. Hardcover. Book Condition: New. book. Bookseller Inventory # 013149418X

More Information About This Seller | Ask Bookseller a Question

Buy New
97.36
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Jagmohan Raju and Z. John Zhang
ISBN 10: 013149418X ISBN 13: 9780131494183
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801314941831.0

More Information About This Seller | Ask Bookseller a Question

Buy New
114.25
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds

7.

Jagmohan Raju; Z. Zhang
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 013149418XBNA

More Information About This Seller | Ask Bookseller a Question

Buy New
147.02
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds

8.

Zhang, Z. John, Raju, Jagmohan
Published by FT Press (2010)
ISBN 10: 013149418X ISBN 13: 9780131494183
New Hardcover Quantity Available: 1
Seller
pickabook
(san francisco, CA, U.S.A.)
Rating
[?]

Book Description FT Press, 2010. Hardcover. Book Condition: New. Bookseller Inventory # mon0000170183

More Information About This Seller | Ask Bookseller a Question

Buy New
192.95
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds