Synopsis
For undergraduate and graduate level strategic management courses.
Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.
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Review
"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen
From the Back Cover
Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials―and just the essentials―of the most important concepts and techniques in strategic management.
Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.
This new edition will show you:
- The cncept of the learning organization as a way to involve everyone in strategic management.
- The impact of hyper-competition on industry analysis and competitive strategy.
- How value chain analysis can be used to assess a company's strengths and weaknesses.
- The importance of core and distinctive competencies.
For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness
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Essentials Of Strategic Management
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Essentials Of Strategic Management
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ISBN 13: 9780131485235
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Essentials of Strategic Management
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ISBN 10: 0131485237
ISBN 13: 9780131485235
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