Built for Growth: Expanding Your Business Around the Corner or Across the Globe - Hardcover

Collins Hemingway; Arthur Rubinfeld

Hardcover

ISBN 10: 0131465740 ISBN 13: 9780131465749

Publisher: Financial Times/ Prentice Hall, 2005

Synopsis

If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow'and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.

About this title

About the Author

Arthur Rubinfeld, the architect behind Starbucks' expansion, helped build Starbucks into one of the world's top brands.

As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under his leadership, Starbucks grew from 100 stores to nearly 4,000 stores worldwide, and established innovative co-tenancy and co-branding relationships with companies ranging from Wells Fargo to Barnes and Noble. Starbucks' store development capabilities remain the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management.

In 2002, Rubinfeld founded AIRVISION, now emerging as one of the world's leading developers of integrated brand positioning, strategic growth, retail design, and operations. Since its founding, the AIRVISION team has worked closely on the development of many of the nation's most recognized brands including Oakley, Gateway, adidas, and Washington Mutual.He can be reached at arthur@airvision.net

Collins Hemingway is best known as the coauthor with Bill Gates on the #1 best-seller, Business @ the Speed of Thought, and has worked in the business and technology arena for 30 years. A Microsoft director of business development and international marketing, Hemingway was an integral part of the company that virtually defined the digital revolution. Through his firm, Escape Velocity Ventures, he lectures and writes on topics as diverse as management, aviation, medicine, technology futures, and the importance of conscience in creating profitable enterprises.

© Copyright Pearson Education. All rights reserved.

From the Back Cover

"A valuable primer on all aspects of retail- brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of thebusiness."
From the Foreword by Jeff Brotman, Chairman, Costco
Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks' expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands.
Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail- choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more.
Together with Collins Hemingway, coauthor with Bill Gates of Business @ the Speed of Thought, Rubinfeld introduces a proven, holistic approach to conceiving, designing, and executing your retail business plan- creating exciting concepts, growing them in local markets, preparing for aggressive expansion, and keeping the brand fresh and relevant as it matures. This revolutionary approach integrates strong personal values, exceptional creativity, the latest scientific methodology, and passionate customer service. Whether you're seeking to reignite growth or planning your first store, Built for Growth will be absolutely indispensable.
Retail brands that win, brands that last
A complete framework for retail success- conception, design, and execution
Imagination, courage, and drive
Start by believing- you can become a national or international brand
"Go long"- execute on rapid growth
Retail organizations and models that scale rapidly and "put the game out of reach"
Your retail presence- capturing the essence of your brand
From locations to store design- generating real customer passion
"Main & Main"- own the best locations and markets
From demographics to street traffic- all you need to know about choosing locations
Push the envelope- innovate to maintain brand leadership
How to reinvigorate product, design, service, and quality over and over again
"Finally, a straightforward, insider's perspective on how retail success really happens. Arthur's incredible track record at Starbucks alone makes this a must-read for anyone thinking about starting, buying, or reinvigorating a retail business. Packed with insight, inspiration, and the practical tools to grow a business, Built for Growth won't disappoint."
Scott Bedbury, Author, A New Brand World
"Only five business plans in a hundred address a real customer need. Built for Growth shows retailers how to do more than just talk about serving customers; it is a step-by-step guide to building a business that provides an exceptional customer experience. As someone who has started several businesses, I believe that Arthur'sadvice will be invaluable to anyone starting a retail or service business."
Tom Stemberg, Founder and Chairman, Staples
"For someone who has been in the retail business for a long time, Arthur's book explains how established retailers can innovate while staying true to their core values and their core brand. It is unusual for a professional in Arthur's position to willingly share their expertise in such a comprehensive, succinct, and personal manner."
Marvin S. Traub, Former CEO Bloomingdale's; Current CEO Marvin Traub Associates, Inc.
"I have known Arthur since we lived in the same apartment building as young professionals just getting started in New York City. We have enjoyed a great personal as well as professional relationship. Arthur was one of the primary architects of Starbucks' strategic retail growth and development. His passion for retail, his knowledge of branding and design, and his heart for people are the main ingredients for his success at Starbucks, where he set the gold standard for high-quality, rapid retail expansion."
Howard Schultz, Chairman and Chief Global Strategist, Starbucks Corporation
Arthur Rubinfeld achieved breakthrough results for such premier companies as Starbucks, Oakley, Gateway, adidas, and Washington Mutual. In Built for Growth, he shares his unparalleled knowledge about envisioning, building, launching, expanding, and sustaining winning retail brands. The book delivers battle-tested advice for crafting retail plans that work, executing them systematically and aggressively, generating genuine customer loyalty, and innovating to keep your brand fresh, year after year. The lessons herein can mean the difference between success and failure. So whether you're opening your first store or you are an "old hand" in retail, don't just read this book live by it.
© Copyright Pearson Education. All rights reserved.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2005
• Language: English
• ISBN 10: 0131465740
• ISBN 13: 9780131465749
• Binding: Hardcover
• Number of pages: 368