Items related to Advertising: Principles and Practice: United States...
Synopsis
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.
Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
"synopsis" may belong to another edition of this title.
About the Author
Wllliam Wells. One of the industry's leading market and research authorities, Bill Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Formerly Executive Vice President and Director of Marketing Services at DDB Needharn Chicago, he is the only representative of the advertising business elected to the Attitude Research Hall of Fame. He earned a Ph.D. from Stanford University and was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. Author of the Needham Harper Lifestyle study as well as author of more than 60 books and articles, Dr. Wells also published Planning for ROI: Effective Advertising Strategy (Prentice Hall, 1989).
John Burnett. A Professor of Marketing at the University of Denver, he holds a D.B.A. degree in Marketing from the University of Kentucky. John is a coauthor of Introduction to Marketing Communications: An Integrated Approach. In addition, his numerous articles and research papers have been published in a wide variety of professional and academic journals. In particular, his research has examined the effectiveness of emotional appeals in advertising and how various segments respond to such strategies. He is an active consultant and expert witness in marketing and advertising and has served as a consultant for AT&T, Qwest, First Trust, Noel-Levitz, and others.
Sandra Moriarty. Sandra Moriarty holds a B.J. and M.S. in journalism from the University of Missouri and a Ph.D. from Kansas State University. Before moving into full-time teaching, she owned her own public relations and advertising agency. Currently, Dr. Moriarty is a professor at the University of Colorado, Boulder where she teaches in the Integrated Marketing Communication graduate program. In addition to an extensive list of articles in both scholarly and trade journals, Dr. Moriarty has authored or co-authored 9 other books, including Driving Brand Value, Creative Advertising, The Creative Package, and Introduction to Marketing Communications: An Integrated Approach.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2005
- ISBN 10 0131465600
- ISBN 13 9780131465602
- BindingHardcover
- LanguageEnglish
- Number of pages624
Buy New
View this item
£ 5.57
£ 19.96 shipping from U.S.A. to United Kingdom
Destination, rates & speeds
Search results for Advertising: Principles and Practice: United States...
Stock Image
Advertising Principles Practice
Seller: Shakespeare Book House, Rockford, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. The item is Brand New! Seller Inventory # 570TQW00141N_ns
Quantity: 1 available
Stock Image
Advertising: Principles and Practice
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Seller Inventory # G0131465600I3N00
Quantity: 1 available
Stock Image
Advertising Principles & Practice
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00042008098
Quantity: 1 available
Stock Image
Advertising: Principles and Practice (7th Edition)
Seller: Bailey's Bibliomania, Ellensburg, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Prentice Hall, 1989. Annotated Instructor's Edition. VG hardcover instructor's textbook. Ex-Library with usual markings. No physical damage. Solid and squared. Clean/unmarked. Packaged using bubble wrap and a sturdy cardboard box. Tracking number provided for no extra cost. Thank you for supporting our small town, family owned book store. Seller Inventory # ICSOVZ05011400167
Quantity: 1 available
Stock Image
Advertising: Principles & Practice (7th Edition)
Published by
Pearson/Prentice Hall/Pearson Education, Inc., Upper Saddle River, NJ, 2006
ISBN 10: 0131465600
ISBN 13: 9780131465602
Used
Hardcover
Seller: gearbooks, The Bronx, NY, U.S.A.
Seller rating 5 out of 5 stars
Decorative Hardcover. Condition: Very Good. No Jacket. Steve Frim (Cover Design & Design) (illustrator). 7th Edition/1st Printing. 592 pp. Over-sized and/or over weight book; extra postage required. Solidly bound copy with minimal external wear, crisp pages and clean text. No dj. Small stains on top and fore edges. Slightly skewed spine. Seller Inventory # 4FislDa0001
Quantity: 1 available
Stock Image
Advertising : principles & practice: Seventh Edition
Published by
Pearson/Prentice Hall, Upper Saddle River, N.J., 2006
ISBN 10: 0131465600
ISBN 13: 9780131465602
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seventh Edition. Used Good Condition, Text appears to have highlighting. Cover has medium wear, including mild edge and corner wear with bumping to corners. Binding is tight and pages are nice and crisp. Looks Good! Size: col. ill. ; 29 cm. 592 pp. Multiple copies available this title. Quantity Available: 3. Shipped Weight: 1-2 kilos. Category: Education; Advertising; ISBN: 0131465600. ISBN/EAN: 9780131465602. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561026662. Seller Inventory # 1561026662
Quantity: 3 available
Stock Image
Advertising : principles & practice: Seventh Edition
Published by
Pearson/Prentice Hall, Upper Saddle River, N.J., 2006
ISBN 10: 0131465600
ISBN 13: 9780131465602
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seventh Edition. Used Good Condition, Text appears to be clean. Cover has medium wear, including mild edge and corner wear with bumping to corners. Binding is tight and pages are nice and crisp. Looks Good! Size: col. ill. ; 29 cm. 592 pp. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Education; Advertising; ISBN: 0131465600. ISBN/EAN: 9780131465602. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561026661. Seller Inventory # 1561026661
Quantity: 1 available
Stock Image
Advertising : principles & practice: Seventh Edition
Published by
Pearson/Prentice Hall, Upper Saddle River, N.J., 2006
ISBN 10: 0131465600
ISBN 13: 9780131465602
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seventh Edition. Used Good Condition, Text appears to be clean. Cover has medium wear, including mild edge and corner wear with tape on bottom from small tear. Binding is tight and pages are nice and crisp. Looks Good! Size: col. ill. ; 29 cm. 592 pp. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Education; Advertising; ISBN: 0131465600. ISBN/EAN: 9780131465602. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561026660. Seller Inventory # 1561026660
Quantity: 1 available
Stock Image
Advertising : principles & practice: Seventh Edition
Published by
Pearson/Prentice Hall, Upper Saddle River, N.J., 2006
ISBN 10: 0131465600
ISBN 13: 9780131465602
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seventh Edition. Used Good Condition, Text appears to be clean. Cover has medium wear, including mild edge and corner wear with light scratching to cover. Binding is tight and pages are nice and crisp. Looks Good! The books pages appears to have been bound(assembled) backwards and upside down, but everything is the same, just opens differently. Size: col. ill. ; 29 cm. 592 pp. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Education; Advertising; ISBN: 0131465600. ISBN/EAN: 9780131465602. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561026656. Seller Inventory # 1561026656
Quantity: 1 available
Stock Image
Advertising : principles & practice: Seventh Edition
Published by
Pearson/Prentice Hall, Upper Saddle River, N.J., 2006
ISBN 10: 0131465600
ISBN 13: 9780131465602
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Seventh Edition. Text appears clean, some shelf and corner wear, binding is very good. Size: col. ill. ; 29 cm. 592 pp. Multiple copies available this title. Quantity Available: 5. Shipped Weight: 1-2 kilos. Category: Education; Advertising; ISBN: 0131465600. ISBN/EAN: 9780131465602. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561001883. Seller Inventory # 1561001883
Quantity: 5 available