Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others

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9780131453579: Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others

The complete guide to identifying, measuring, promoting and applying creativity! Thriving in today's fast-changing world requires unprecedented creativity--in business, and in every facet of life. This book makes the reader consider: How creative are you? How can you be more creative? Creative Intelligencehas the answers. Alan J. Rowe shows readers how to understand exactly what creativity is, identify it, measure it, promote it and apply it more effectively. Rowe begins by presenting the four ways in which creativity manifests itself: intuition, innovation, imagination and inspirational leadership. Next, he introduces the Creative Potential Profile, an exclusive, systematic test for measuring creativity that is already used by the Irish government and many other high-profile organizations worldwide. Drawing on the latest research, Rowe identifies commonalities amongst highly creative individuals, then identifies powerful strategies for tapping into your hidden creative potential. He shows why most organizations suppress creativity, and offers comprehensive strategies for attracting more creative people to your organization and unleashing the creativity of everyone who's already there. In the 1990s, Daniel Goleman popularized "emotional intelligence," a concept that resonated with our long-held intuitions about human beings, while offering powerful new insights for action. Creative Intelligencewill do the same for THIS decade.

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From the Back Cover:

Creative Intelligence: Discovering the Innovative Potential inOurselves and OthersHow to Foster Intuition, Innovation, Imagination, andInspirational Leadership in Your OrganizationAlan J. Rowe

"Organizations will not be in the phone book five to seven years fromnow unless they understand the significance of creativity and creativeleadership. Rowe's useful and readable book provides rich insightsabout how creativity affects the bottom line."

—Warren Bennis, Distinguished Professor and co-author of Geeks andGeezers, Harvard Press

"In Creative Intelligence, Alan Rowe makes a compelling case thatcreativity is essential for success in today's complex, rapidlychanging world, and that all of us can discover and unlock our creativepotential. He presents a clear and practical roadmap for how we canunderstand, measure, and apply our creative capabilities. Moreover, Roweshows how leaders can develop creative talent and support creativitythroughout their organizations. This book is a must read for anyoneseeking creative solutions to life's difficult and messy problems."

—Tom Cummings, University of Southern California School of Management

"Creative Intelligence convinces you that you do possess creativity. Itshows you how to determine the types you have, and encourages you to dosomething with your talents."

—Gerald Nadler, IBM Chair Emeritus in EngineeringManagement, University of Southern California, and co-author of thebestselling Breakthrough Thinking

Now's the time to tap your hidden creativity, and unleash more of it inthe people around you. One book will show you how—CreativeIntelligence. Begin by evaluating yourself with the world's mostadvanced psychological test for assessing creativity. Discover yourstrengths. Uncover your potential. Then, learn from the world's mostcreative individuals as you transform your potential into reality.

Along the way, you'll discover techniques for strengthening yourintuition and your imagination...your receptiveness to innovation...evenyour ability to inspire.

Creativity is power. Take that power into your hands with CreativeIntelligence.

How creative are you? How can you be more creative? Alan J. Rowe drawson the latest research to help you understand creativity, identify it,measure it, promote it, and apply it more effectively.

Rowe introduces four types of creativity: intuition, innovation,imagination, and inspirational leadership. Next, he presents theCreative Potential Profile, a systematic test for measuring creativepotential. This test instrument is an outgrowth of the highly successfulDecision Style Inventory that has been adopted by the Irish ManagementInstitute and other leading organizations.

Discover what creative people have in common, and learn powerfulstrategies for tapping into your hidden creative potential. See how mostorganizations suppress creativity, and discover start-to-finishstrategies for attracting more creative people and unleashing thecreativity of the people you're already working with.

The heart of creativity

What creativity really is...and how it differs from general intelligence

What's your creative style?

Discovering your personal mix of intuition, innovation, imagination, andinspiration

Making the most of your personal creativity

Specific techniques for becoming a more successful problem solver

Unleashing creativity in business and education

Promoting creativity throughout any organization

About the Author:

Alan J. Rowe is an Emeritus Professor of Management and Organization, USC Marshall School ofBusiness. He has authored or co-authored 11 books, including Intelligent Information Systems,Managing with Style: A Guide to Understanding, Assessing, and Improving Decision Making, andStrategic Management: A Methodological Approach, Fourth Edition (Addison Wesley). He was also amember of the corporate staff at General Electric and Hughes Aircraft company.

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