Framework for Marketing Management: United States Edition - Softcover

Kotler, Philip T.; Keller, Kevin Lane

 
9780131452589: Framework for Marketing Management: United States Edition

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780132301428: Framework for Marketing Management: International Edition

Featured Edition

ISBN 10:  0132301423 ISBN 13:  9780132301428
Publisher: Pearson, 2006
Softcover