Guide to Managerial Communication (Guide to Business Communication Series)

 
9780131355354: Guide to Managerial Communication (Guide to Business Communication Series)

For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context. 

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From the Back Cover:

Clear, concise and practical guide to managerial communication for today's professional.  

“Short, professional, and readable…indispensable for successful communication in today’s business environment.” Journal of Business and Technical Communication 

Listed as one of the five business “books you shouldn’t miss.” Wall Street Journal 

This newly revised seventh edition is more practical and useful for today's professional than ever before. We have expanded the coverage in the following areas:

 

* Techniques for audience persuasion  

* Electronic channels for communication & email guidelines 

* Strategies for cross-cultural communication 

* Writing in teams 

* "High skim value" for writing 

* Jargon and style 

* Designing and using PowerPoint 

* Relaxation techniques for public speakers

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