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For the core course in Operations Management with coverage of supply chain management.
Introduction to Operations and Supply Chain Management, 2/e is the first text to provide an integrated and comprehensive treatment of both operations and supply chain management.
"synopsis" may belong to another edition of this title.
New, ship fast, delivered in 5 days in UK. No PO Box.From the Back Cover:
Essentials of Marketing is the quintessential guide to current marketing thinking. The core concepts of marketing are imaginatively conveyed and reinforced with topical vignettes and cases. An essential read for all marketing students.
Noel Dennis, Senior Lecturer in Marketing, Teesside Business School, University of Teesside
The second edition of Essentials of Marketing is clearly written, with lots of appropriate examples and illustrations, so the reader can see how the key marketing principles are applied in real life.
Marianne Hough, Westminster Business School, University of Westminster
By stripping back the subject to its building blocks, Brassington and Pettitt uncover the DNA of marketing.
Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester marketing module – whatever their background.
The second edition retains the lively writing style and authority of the authors’ Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real life, whilst focusing on the most important concepts and theories of marketing.
Essentials of Marketing also boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top marketing managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online glossary explaining the key terms of the subject, and weblinks for every chapter that help your ideas evolve!
Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University.
Dr Stephen Pettitt is Deputy Vice-Chancellor of the University of Bedfordshire.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009177119
Book Description Pearson Academic, 2007. Condition: Good. 2nd International edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP62583825
Book Description Pearson Academic. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0131354264I4N00
Book Description Pearson, 2007. Paperback. Condition: Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Spine faded. Seller Inventory # BBI3048186
Book Description Prentice Hall, 2008. Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Seller Inventory # 7251389