Basic Marketing Research: Using Microsoft Excel Data Analysis

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9780131354210: Basic Marketing Research: Using Microsoft Excel Data Analysis

For undergraduate Marketing Research courses.

Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. 

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Burns, Alvin C; Bush, Ronald F.
Published by Pearson Education
ISBN 10: 0131354213 ISBN 13: 9780131354210
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