Basic Marketing Research: Using Microsoft Excel Data Analysis

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9780131354210: Basic Marketing Research: Using Microsoft Excel Data Analysis

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

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Alvin C. Burns, Ronald F. Bush
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Alvin C. Burns, Ronald F. Bush
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Burns, Alvin C; Bush, Ronald F.
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