Basic Marketing Research: Using Microsoft Excel Data Analysis

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9780131354210: Basic Marketing Research: Using Microsoft Excel Data Analysis

For undergraduate Marketing Research courses.

Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. 

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International Edition
International Edition


Burns, Alvin C; Bush, Ronald F.
Published by Pearson Education
ISBN 10: 0131354213 ISBN 13: 9780131354210
New PAPERBACK Quantity Available: 1
International Edition
Easy Textbook
(Kuala Lumpur, Malaysia)

Book Description Pearson Education. PAPERBACK. Book Condition: New. 0131354213 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002385

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