Basic Marketing Research: Using Excel Data Analysis - Softcover

Bush, Ronald; Burns, Alvin C.

Softcover

ISBN 10: 0131293303 ISBN 13: 9780131293304

Publisher: Prentice-Hall, 2004

Synopsis

 

For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis.  This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

Edition details

• Publisher: Prentice-Hall
• Publication date: 2004
• Language: English
• ISBN 10: 0131293303
• ISBN 13: 9780131293304
• Binding: Paperback
• Number of pages: 531