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Synopsis
For undergraduate Marketing Research courses.
Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.
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Basic Marketing Research: Using Excel Data Analysis
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. No Date Stated Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780131293304. Seller Inventory # 7424360
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Basic Marketing Research: Using Excel Data Analysis
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0131293303-6
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