Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) - Softcover

Yip, George S.

Softcover

ISBN 10: 0131244884 ISBN 13: 9780131244887

Publisher: Pearson, 1994

Synopsis

A comprehensive and thoroughly researched guide for the international student. Covers every aspect of global strategy and global integration. Provides a systematic framework for evaluating which elements of strategy to globalize, and by how much. Contains numerous examples, end-of-chapter questions.

About this title

About the Author

George S. Yip is Professor of Strategic and International Management and the Andersen Research Fellow for the Network Economy at London Business School, and also Associate Dean and head of the Fulltime MBA Program. He was previously the Chair of Marketing and Strategy at Cambridge University and a Fellow of Magdalene College, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at the China-Europe International Business School. Georgetown University, Stanford Business School, and Templeton College, Oxford. He has won both teaching and research awards. He is a Fellow of the Academy of International Business, and Co-Chairman of Perseus Consulting, a firm that leverages a worldwide network of faculty experts. He also worked for ten years in management positions with major multinational companies and consulting firms. and now serves on a number of corporate boards.

He is Joint Managing Editor of Business Strategy Review, Associate Editor of Journal of International Business Studies, and serves on the editorial advisory boards of Asia Pacific Journal of Management, Journal of International Management, Journal of International Marketing, Long Range Planning and Marketing Management. He is the author of Barriers to Entry Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region and Strategies for Central and Eastern Europe; and of articles in the Columbia Journal of World Business, Harvard Business Review, Sloan Management Review, and Strategic Management Journal. He holds B.A. and M.A. degrees in economics from Cambridge University. a master's degree from the Cranfield School of Management, and an M.B.A. and doctorate from Harvard Business School.

Synopsis

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.

Edition details

• Publisher: Pearson
• Publication date: 1994
• Language: English
• ISBN 10: 0131244884
• ISBN 13: 9780131244887
• Binding: Paperback
• Edition number: 1
• Number of pages: 304