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Writing for the Web: A Practical Guide - Softcover

 
9780131192362: Writing for the Web: A Practical Guide

Synopsis

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

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Jeney, Cynthia L.
Published by Pearson, 2006
ISBN 10: 0131192361 ISBN 13: 9780131192362
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Published by Longman Pub Group, 2006
ISBN 10: 0131192361 ISBN 13: 9780131192362
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Softcover. Condition: Very Good. Text appears clean, but may contain some marks that we missed. Light Shelf Wear, Looks nice. 203 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Computers & Internet; ISBN: 0131192361. ISBN/EAN: 9780131192362. Pictures of this item not already displayed here available upon request. Inventory No: 1561063431. Seller Inventory # 1561063431

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SIN AUTOR
Published by PEARSON EDUCACION, 2006
ISBN 10: 0131192361 ISBN 13: 9780131192362
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