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Synopsis
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
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Cases in Advertising and Communication Management
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0131161385.VG
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Cases in Advertising and Communication Management
Seller: YESIBOOKSTORE, MIAMI, FL, U.S.A.
Seller rating 3 out of 5 stars
hardcover. Condition: As New. Seller Inventory # 0131161385-VB