Synopsis
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Cases in Advertising and Communications Management
Stock Image
Cases in Advertising and Communication Management
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0131161385.VG