Cases in Advertising and Communications Management - Hardcover

Greyser, Stephen A.

 
9780131161382: Cases in Advertising and Communications Management
Hardcover
ISBN 10: 0131161385 ISBN 13: 9780131161382
Publisher: Prentice-Hall, 1991

Synopsis

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

"synopsis" may belong to another edition of this title.

Publisher
Prentice-Hall
Publication date
1991
Language
English
ISBN 10 
0131161385
ISBN 13 
9780131161382
Binding
Hardcover
Edition number
3
Number of pages
784

Other Popular Editions of the Same Title

9780131185135: Cases in Advertising and Communications Management

Featured Edition

ISBN 10:  0131185136 ISBN 13:  9780131185135
Publisher: Prentice Hall, 1981
Softcover