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Critical Thinking In Consumer Behavior: Cases and Experiential Exercises - Softcover

 
9780131133228: Critical Thinking In Consumer Behavior: Cases and Experiential Exercises
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Designed to be used alone or packaged WITH ANY core texts in consumer behavior. (Price in package, $10.)

This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package with Solomon's Consumer Behavior text use ISBN 0131850563 or to package with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other package ISBNs-contact your Prentice Hall representative.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2003
  • ISBN 10 0131133225
  • ISBN 13 9780131133228
  • BindingPaperback
  • Edition number1
  • Number of pages96

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Graham, Judy
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