Taking a multidisciplinary user/manager approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. Using a balanced professional and conversational approach, it explores the basic concepts of data mining, warehousing, and visualization―with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Data mining and visualization exercises―using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software―give students hands-on experience with real-world applications.
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Helping Future Managers Understand Data Warehousing
Written from both a technical and a managerial standpoint, this text provides a foundation for teaching the basic concepts of data warehousing, mining, and visualization.
This text places strong emphasis on helping students thoroughly understand the value of data warehouses and their associated technologies with a distinctly real-world orientation that emphasizes application and implementation over design and development in all topic areas.
An Applied Approach to Understanding Data WarehousingWith the end-of-chapter material, the Companion Website at www.prenhall.com/marakas, and Megaputer Intelligence, Inc's © PolyAnalyst™ and TextAnalyst™ data mining and visualization software applications packaged with this text, students will be hands on with the content!
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