For undergraduate/graduate-level Data Mining or Data Warehousing courses in Information Systems or Operations Management Departments electives.
Taking a multidisciplinary user/manager approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. Using a balanced professional and conversational approach, it explores the basic concepts of data mining, warehousing, and visualization—with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Data mining and visualization exercises—using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software—give students hands-on experience with real-world applications.
"synopsis" may belong to another edition of this title.
"George M. Marakas" is an Associate Professor of Information Systems and the BAT Faculty Fellow in Global IT Strategy at the Kelley School of Business at Indiana University in Bloomington. His teaching expertise includes systems analysis and design, technology-assisted decision making, managing IS resources, behavioral IS research methods, and data visualitation and decision support. In addition, Marakas is an active researcher in the area of systems analysis methods, data mining and visualization, creativity enhancement, conceptual data modeling, and computer self-efficacy. Dr. Marakas is a world-renown author of textbooks. Including this text, he has written "Systems Analysis and Design: An Active Approach" and "Decision Support Systems in the 21st Century, " Second Edition, both published by Prentice Hall. Marakas received his doctorate in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Prior to his academic career, he enjoyed a highly successful career in the banking and real estate industries. His corporate experience includes senior management positions with Continental Illinois National Bank and the FDIC. In addition, Marakas served as president and CEO for CMC Group, Inc., a major RTC management contractor in Miami, for 3 years. During his tenure at the University of Maryland and now at Indiana University, Marakas distinguished himself both through his research and in the classroom. He received numerous national teaching awards, and his research has appeared in the top journals in his field. Beyond his academic endeavors, Marakas is also an active consultant and serves as an advisor to a number of organizations including the Central Intelligence Agency, the Department of the Treasury, the Department of Defense, British-American Tobacco, Xavier University, Citibank Asia-Pacific, Nokia Corporation, Eli Lilly Corporation, and United Information Systems, among many others. His consulting and executive education activities, spanning five continents, are concentrated primarily on e-commerce strategy, workflow reengineering, CASE tool integration, and global IT strategy formation. He is a Novell Certified Network Engineer and has been involved in the corporate beta testing program for Microsoft Corporation since 1990. Marakas is also an active member of a number of professional IS organizations, an avid golfer, a second-degree black belt in Tae Kwon Do, a PADI-certified divemaster, and a member of Pi Kappa Alpha fraternity.From the Back Cover:
Helping Future Managers Understand Data Warehousing
Written from both a technical and a managerial standpoint, this text provides a foundation for teaching the basic concepts of data warehousing, mining, and visualization.
This text places strong emphasis on helping students thoroughly understand the value of data warehouses and their associated technologies with a distinctly real-world orientation that emphasizes application and implementation over design and development in all topic areas.An Applied Approach to Understanding Data Warehousing
With the end-of-chapter material, the Companion Website at www.prenhall.com/marakas, and Megaputer Intelligence, Inc's © PolyAnalyst™ and TextAnalyst™ data mining and visualization software applications packaged with this text, students will be hands on with the content!
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2003. Paperback. Book Condition: New. New Condition. SKU:9780131014596-1-0-3. Bookseller Inventory # 9780131014596-1-0-3
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. Book may contain minor shelf wear. International Customers: Items over 3 lbs may incur additional shipping charges. Bookseller Inventory # mon0000482628
Book Description Prentice Hall. Book Condition: New. 0131014595 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # UM9780131014596
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801310145961.0
Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEDUPPP645
Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND1129
Book Description Soft cover. Book Condition: New. FAST 2 to 3 day Expedited Shipment Option - Brand NEW - International Edition - 1ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked. Bookseller Inventory # M71
Book Description Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # BD005033
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0131014595 Brand New Book. Premium International Paperback & Softcover Edition with Same Contents. Fast Delivery. Bookseller Inventory # INDSKT-9788131708767
Book Description Softcover. Book Condition: New. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GBD41426055