Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series) (Neteffect Series. Management Skills.) - Softcover
Synopsis
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.
Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP™) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M™).
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Customer Relationship Management: The Bottom Line to Optimizing Your Roi
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130990698I5N00
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Customer Relationship Management (2nd Edition)
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Softcover. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M). 254 pp. Englisch. Seller Inventory # INF1000000801
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Customer Relationship Management: The Bottom Line to Optimizing Your Roi
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Sehr gut - gebraucht. Taschenbuch Guter Zustand, ohne Namenseintrag Zustand: 3, Sehr gut - gebraucht, Taschenbuch Pearson , 2002 , Customer Relationship Management: The Bottom Line to Optimizing Your Roi, Jon Anton, Natalie L. Petouhoff. Seller Inventory # BU314214