For undergraduate business and fashion courses in Visual Merchandising, Display, and Promotion.
This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience. The most complete text of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers.
"synopsis" may belong to another edition of this title.
The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.Features of the revision include:
Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.
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Book Description Prentice Hall, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0130988847
Book Description Prentice Hall, 2003. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-005-74-4537104
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801309888431.0