Contemporary Visual Merchandising and Environmental Design

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9780130988843: Contemporary Visual Merchandising and Environmental Design

For undergraduate business and fashion courses in Visual Merchandising, Display, and Promotion.

This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience. The most complete text of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers.

"synopsis" may belong to another edition of this title.

From the Back Cover:

The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.

Features of the revision include:
  • Three completely new chapters
    • Chapter 10: Energizing the Specialty Boutique
    • Chapter 12: Graphics in Today's Retail Environment
    • Chapter 15: Creating an Overall Design Concept From Inception to Conclusion
  • A totally new complement of photographs that reflect the work of today's visual merchandisers and facility designers
  • Sixteen pages of full-color that excitingly depict the works of masters in the field
  • A host of Profiles throughout the text that represent various retail organizations that have distinguished themselves through visual presentation
  • An In The News segment at the conclusion of each chapter featuring reprints of articles that have made the news in professional journals
  • Internet exercises that teach the users how to explore a wealth of websites to solve merchandising and design problems
  • Ancillary materials including PowerPoint presentations and an exciting new video to accompany the book

Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.

"About this title" may belong to another edition of this title.

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