Internet Marketing in Hospitality (Neteffect Series) - Softcover

Cox, Barbara H.; Koelzer, William

Softcover

ISBN 10: 0130984752 ISBN 13: 9780130984753

Publisher: Pearson, 2004

Synopsis

For Hospitality Marketing courses.

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

About this title

About the Author

"Barbara Cox" has written and taught in language education since 1972, when she developed curriculum materials and trained teachers, paraprofessionals, and parents for English as a Second Language (ESL) and bilingual education programs. In 1982, she coauthored "New Frontiers: A Bilingual Early Education Program," a comprehensive 69-volume program for use with young children that places all language learning squarely within the context of concept learning.

Dr. Cox earned her Ph.D. from Stanford University in education and psychology. She also holds a bachelor's and master's degree in history from the University of California, Riverside. Dr. Cox continues to write and work in education, teaching adult courses in writing, communications, technology, marketing, and real estate.

Edition details

• Publisher: Pearson
• Publication date: 2004
• Language: English
• ISBN 10: 0130984752
• ISBN 13: 9780130984753
• Binding: Paperback
• Number of pages: 336