Items related to Principles of Marketing
Synopsis
This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.
"synopsis" may belong to another edition of this title.
- PublisherPearson Education (US)
- Publication date1993
- ISBN 10 0130980390
- ISBN 13 9780130980397
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages752
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Principles of Marketing
Published by
Pearson US Imports & PHIPEs, 1993
ISBN 10: 0130980390
ISBN 13: 9780130980397
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.2. Seller Inventory # G0130980390I4N00
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Principles of Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR006319332
Quantity: 1 available
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Principles of Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001759966
Quantity: 1 available
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Principles of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780130980397. Seller Inventory # 8484036
Quantity: 1 available
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Principles of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780130980397. Seller Inventory # 9559084
Quantity: 1 available