Principles of Marketing

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9780130980397: Principles of Marketing

This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.

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Kotler, Philip and Armstrong, Gary
Published by Pearson Education (US) (1993)
ISBN 10: 0130980390 ISBN 13: 9780130980397
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Book Description Pearson Education (US), 1993. Paperback. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL1899038

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Kotler, Philip; Armstrong, Gary
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