Principles of Marketing

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9780130980397: Principles of Marketing

This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.

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Kotler, Philip and Armstrong, Gary
Published by Pearson Education (US) (1993)
ISBN 10: 0130980390 ISBN 13: 9780130980397
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Book Description Pearson Education (US), 1993. Paperback. Book Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Bookseller Inventory # CHL2043718

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Philip Kotler, Gary Armstrong
Published by Pearson Education (US) (1993)
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Book Description Pearson Education (US), 1993. Paperback. Book Condition: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130980397

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