For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles.
Tackling important issues facing customer service providers and customer service managers today, this straightforward, easy-to-read text provides students with: (1) a thorough understanding of the customer service industry, (2) a working knowledge of current trends and the ability to interpret those trends, and (3) the fundamental abilities and strategies that lead to the successful implementation of customer service. A #1 training and reference resource for numerous companies, the text's unique approach unfolds the dynamics of the customer service industry while providing exercises to develop the fundamental skills necessary to compete in it. It places a special emphasis on self-assessment and the mastery of the skills that together provide tangible evidence of individual and corporate productivity.
"synopsis" may belong to another edition of this title.
Customer Service: A Practical Approach 4e
Elaine K. Harris
Today's customer service providers and managers are more important than ever to a company's bottom line. Customer Service: A Practical Approach 4e was created to meet the growing need for qualified customer service professionals. This practical text-workbook focuses on the skills and strategies needed to build and maintain customer service excellence.
This revision retains popular features from the previous edition like "Remember This" chapter opening quoates and the "Redi-Reference" card that anyone can ise while on the job. Based on reviewer and user recommendations, the following new features are incorporated in this revision:
NEW
- Assignment material has doubled! Each chapter new includes Quick Quizzes, Opportunities for Criticial Thinking, and Skill Building and Challenge Exercises.
NEW - Key terms are highlighted in the chapter margins when first covered and are listed and defined at the end of each chapter.
NEW - Team Time and Job Link boxes in each chapter provide additional discussion and group activities.
NEW - Chapter 11 Technology and Customer Service is significantly updated to include:
Praise for Customer Service: A Practical Approach 4e:
"I believe in this author. She has a lot to say and great experience to back it up which makes for an engaging read."
Barbara Van Syckle, Jackson Community College, MI
"The writing is very good. The material is written at a level that is very appropriate for our students, and I feel our students do like the readability of the text."
Pat D. Tadlock, Horry-Georgetown Technical College, SC
Visit www.prenhall.com/harris for online support and additional resources.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Intended for undergraduate courses in Customer Service, Training and Development, and Service Marketing; this book also serves as a supplement for a course in Marketing Principles. It tackles issues facing customer service providers and customer service managers. It provides students with an understanding of the customer service industry. Seller Inventory # 00106244573
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0130978531.VG
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130978531I5N00
Seller: unifachbuch e.K., Köln, NRW, Germany
Softcover. Condition: Neu. Neu -Important issues face customer service providers and customer service managers today. A #1 training and reference resource für numerous companies, the text's unique approach unfolds the dynamics of the customer service industry. It places a special emphasis on self-assessment and the mastery of the skills that together provide tangible evidence of individual and corporate productivity. 164 pp. Englisch. Seller Inventory # INF1000000802