Synopsis
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Published by
Prentice Hall (edition 5th), 1998
ISBN 10: 0130957011
ISBN 13: 9780130957016
Used
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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