Synopsis
For sophomore/senior-level courses in Menu Planning, Food Production, Food Management.
Exceptionally thorough, this text offers single-volume coverage of ALL aspects of menu planning―from determining who the customer is, to how to market the menu to them, available kitchen equipment, recipe costs, how to make a profit, figuring selling prices, menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy and all of the different types of menus (from fast food to fine dining). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.
"synopsis" may belong to another edition of this title.
From the Back Cover
Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.
"Must" reading for students as well as industry professionals, this edition includes:
- Software for menu analysis, recipe costing, and selling price
- How to market to your customer
- Utilizing existing equipment to expand and enhance your menu
- How to analyze your menu for maximum profitability
- How to properly price your menu for maximum sales and profit
- Marketing nutrition to today's health-conscious customer
- Laws and regulations governing today's menus
- Menu design and layout
- Actual menus from across the country used as illustrations
- Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus
"About this title" may belong to another edition of this title.
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Profitable Menu Planning
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00071617833
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Profitable Menu Planning
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.55. Seller Inventory # G0130891649I3N00
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Profitable Menu Planning
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 3rd. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4855255-6
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Profitable Menu Planning
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Good. 3rd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39332842-75
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Profitable Menu Planning
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. 3rd. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 278129-6
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Profitable Menu Planning
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail. Seller Inventory # OTV.0130891649.VG
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Profitable Menu Planning (3rd Edition)
Seller: Aaron Books, Whittaker, MI, U.S.A.
Seller rating 2 out of 5 stars
Hardcover. Condition: Good. CD Rom included and unused, significant corner wear and some cover wear & makrs. Old store labels on back cover and spine. Textbook. Seller Inventory # 381646d
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Profitable Menu Planning (3rd Edition)
Seller: Emporium of Canton, Canton, MS, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. 3rd Edition. This book is in VERY GOOD condition. NOT an ex-library book. The book pages are clean & intact. The cover has some wear around its corners and edges. The cover corners are bumped. The spine bottom is bumped. The CD (for windows 95/98) is included. -- See Attached Photos. ** The seller is the Emporium of Canton, an established Brick & Mortar family owned store located on the historic square in Canton, MS - We ship within 24 hours of order in a protective box and pride ourselves on our friendly southern customer service. **. Seller Inventory # 001648
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Profitable Menu Planning
Seller: Bulk Book Warehouse, Rotterdam, NY, U.S.A.
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Condition: Good. Some foxing and/or discoloration around edges. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. Contains associated accessories such as CDs, maps and/or toys. Seller Inventory # 581QRT000Q1Y_ns
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Profitable Menu Planning
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 3rd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39332842-75