Items related to Behavior Principles in Everyday Life
For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.
This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life―showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.
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- PublisherPearson
- Publication date2000
- ISBN 10 0130873764
- ISBN 13 9780130873767
- BindingPaperback
- Edition number4
- Number of pages416
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