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Synopsis
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About the Author
ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL
From the Back Cover
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"Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line . . . Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions
Data mining business solutions-practical, up-to-date, and hands-on!
With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications!
Coverage includes:
- Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications
- The data mining process, start to finish
- Today's newest, most successful approaches and algorithms
- Data mining pitfalls-and how to avoid them
- A close look at industry-leading tools from Angoss™ and RightPoint™
Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.
About the Website
The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER® and RightPoint DataCruncher.
"About this title" may belong to another edition of this title.
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Data Mining: Building Competitive Advantage [With CDROM]
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130862711I2N00
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Data Mining: Building Competitive Advantage [With CDROM]
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130862711I3N00