Analyzing E-Commerce and Internet Law Interactive Workbook (Advanced Website Architecture Series) - Softcover

Brinson, J. Dianne; Dara-Abrams, Benay; Dara-Abrams, Drew; Masek, Jennifer; McDunn, Ruth; White, Bebo

Softcover

ISBN 10: 0130858986 ISBN 13: 9780130858986

Publisher: Prentice Hall, 2001

Synopsis

This practical, hands-on learning system walks you step-by-step through every crucial decision and implementation detail associated with profitable e-commerce! The book reviews the key strategic, technical, financial, and architectural issues associated with deploying advanced intranets, extranets, and Web sites, and integrating with legacy systems. Next, it covers key e-commerce fundamentals, including B2B, B2C, and supply chain integration, strategy, and security. The authors review key issues facing today's e-Commerce decision-maker, showing how to avoid costly mistakes, analyze traffic, plan for growth, and incorporate new technologies. The book includes an exceptionally detailed briefing on Web and e-commerce legal issues, from intellectual property rights and domain name ownership to site-owner liability and terms of use.

About this title

About the Author

J. DIANNE BRINSON teaches Internet law at the Internet Education Institute at San Jose State University's Professional Development Center and is a former member of the Executive Committee of the Intellectual Property Section of the State Bar of California. BENAY DARA-ABRAMS is CEO of BrainJolt.com, which provides consulting, and development of Web-based software for education. She is also the designer of the Web-based Online Adaptive Learning Environment.

DREW DARA-ABRAMS is CTO of BrainJolt.com. He has designed and taught classes on Internet, Web design, programming, and advanced topics in computers to both adults and children.

JENNIFER MASEK is Director of Content for Hotpaper.com, a San Francisco-based Application Service Provider.

RUTH A. McDUNN is Web Information Manager and Publishing and New Media Specialist at the Stanford Linear Accelerator Center (SLAC), the first U.S. Web site.

BEBO WHITE is a computational physicist and Computing Information Systems Analyst at SLAC. He has written and lectured extensively on Web technology.

From the Back Cover

• The hands-on workbook for building advanced e-commerce and websites!
• Strategy, tactics, planning, deployment, maintenance, and more
• B2B, B2C, extranets, supply chain management, intranets, and Web sites
• Up-to-the-minute, "must-read" coverage of Internet law

The Advanced Web Site Architecture Series
Endorsed by the World Organization of Webmasters (WOW), serving webmasters worldwide.

Master the skills you need to succeed in e-commerce-fast!

This user-friendly, interactive workbook delivers all the knowledge you'll need to start building state-of-the-art Web and e-commerce sites right now! It's your practical, in-depth guide to all the key strategic, technical, financial, and architectural issues associated with deploying leading-edge e-commerce sites, intranets, extranets, and more. From planning to site management, traffic analysis to intellectual property issues, it's here―organized for easy learning and rapid mastery! You'll find expert coverage of all this, and more:

• Intranets: planning, technical decisions, policies, budgets, pilot projects, and management
• Extranets: business strategy, architecture, security, budgeting, and community development
• E-commerce: business-to-business, business-to-consumer, supply chain management, and security
• Site management: content updates, avoiding "link rot," log file analysis, and planning for growth
• Legacy systems integration: evaluation, business services integration, back-end systems, and more
• Internet law: Copyright, liability, development contracts, terms and conditions, DNS name ownership, and more

E-business strategy, tactics, technology, management, security, law―this book covers it all, hands on! If you need in-depth insight into e-commerce and website management-and you need it right now―then you need Exploring E-Commerce, Site Management, and Internet Law!

Edition details

• Publisher: Prentice Hall
• Publication date: 2001
• ISBN 10: 0130858986
• ISBN 13: 9780130858986
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 576