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Synopsis
- Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
- Planning for e-business: back office systems, technology choices, ISPs, and architecture.
- Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.
"synopsis" may belong to another edition of this title.
About the Author
Daniel Amor is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
From the Back Cover
8512C-8
The complete e-business/e-commerce handbook for every decision-maker
The E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World -- One Computer." Discover where you fit today -- and where you should be. Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
- Planning for e-business: back office systems, technology choices, ISPs, and architecture
- Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more
- Building "sticky" sites: how to attract and retain customers
- Search engines, corporate portals, intelligent agents, and beyond
- Internet-based shopping, procurement, and operations technologies - and their business implications
- What you need to know about Web security
Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He also previews the fast-approaching era of pervasive computing, where everyone and everything is connected - and its implications for your business. Whatever your role in planning, deploying, and managing e-business solutions, The E-business (R)evolution is an unparalleled resource.
"About this title" may belong to another edition of this title.
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Paperback. Condition: Very Good. The E-business (R)evolution (Hewlett-Packard professional books) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130851239
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E-Business (R)Evolution, the
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Prentice Hall, Upper Saddle River, NJ, 1999
ISBN 10: 013085123X
ISBN 13: 9780130851239
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Paperback. Condition: Very Good. No Jacket. First Edition. Very Good. No Jacket Very Good. No Jacket 1.2 x 7.2 x 9.5 inches. Condition very good paperback, no DJ, clean tight copy, like new. Book Info: Presents the complete executive briefing on all aspects of e-business, including e-commerce. Discusses planning and implementation techniques that work, marketing, transactions, and legal issues; avoiding the pitfalls, and portals, search engines, and online community-building. Softcover. DLC: Electronic commerce. From the Back Cover-The complete e-business/e-commerce handbook for every decision-maker. The E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World--One Computer. " Discover where you fit today--and where you should be. Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes: * Planning for e-business: back office systems, technology choices, ISPs, and architecture-* Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more-* Building "sticky" sites: how to attract and retain customers * Search engines, corporate portals, intelligent agents, and beyond-* Internet-based shopping, procurement, and operations technologies-and their business implications-* What you need to know about Web security. Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He also previews the fast-approaching era of pervasive computing, where everyone and everything is connected-and its implications for your business. Whatever your role in planning, deploying, and managing e-business solutions, The E-business (R)evolution is an unparalleled resource. Seller Inventory # 003676
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