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Synopsis
- Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
- Planning for e-business: back office systems, technology choices, ISPs, and architecture.
- Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.
"synopsis" may belong to another edition of this title.
About the Author
Daniel Amor is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
From the Back Cover
8512C-8
The complete e-business/e-commerce handbook for every decision-maker
The E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World -- One Computer." Discover where you fit today -- and where you should be. Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
- Planning for e-business: back office systems, technology choices, ISPs, and architecture
- Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more
- Building "sticky" sites: how to attract and retain customers
- Search engines, corporate portals, intelligent agents, and beyond
- Internet-based shopping, procurement, and operations technologies - and their business implications
- What you need to know about Web security
Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He also previews the fast-approaching era of pervasive computing, where everyone and everything is connected - and its implications for your business. Whatever your role in planning, deploying, and managing e-business solutions, The E-business (R)evolution is an unparalleled resource.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1999
- ISBN 10 013085123X
- ISBN 13 9780130851239
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages670
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