Synopsis
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
"synopsis" may belong to another edition of this title.
Synopsis
Taking a "market segmentation approach", this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.
"About this title" may belong to another edition of this title.
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)
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Consumer Behavior
Published by
Pearson Education, Upper Saddle River, NJ, 1999
ISBN 10: 0130841293
ISBN 13: 9780130841292
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Hardcover
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Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Seventh Edition. 7th Edition; 9.90 X 7.90 X 1 inches. Seller Inventory # 236978
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Consumer Behavior 7th Edition
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Hardcover. Condition: Used Good. Seventh Edition. Used good, Text appears to have highlighting, Cover has wear and corner bumps. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Books : Business & Investing : Accounting; ISBN: 0130841293. ISBN/EAN: 9780130841292. Pictures of this item not already displayed here available upon request. Inventory No: 1561026077. Seller Inventory # 1561026077