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9780130840967: Behavior Principles in Everyday Life
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The text provides a comprehensive review of the major principles of behavior in operand conditioning. Pavlovian conditioning, social learning theory, and cognitive behaviorism. The text's strength is its emphasis on understanding behavior principles and their applications through everyday, life examples rather than experiments.

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Synopsis:
Provides a comprehensive review of the major principles of behavior in operand conditioning. This book covers Pavlovian conditioning, social learning theory, and cognitive behaviorism. It focuses on understanding behavior principles and their applications through everyday life examples rather than experiments.

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  • PublisherPearson
  • Publication date1997
  • ISBN 10 0130840963
  • ISBN 13 9780130840967
  • BindingPaperback
  • Edition number3
  • Number of pages390
  • Rating

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