A textbook with content level ranging widely enough to be used in both graduate and introductory undergraduate courses. Among the topics are reinforcement, penalty, shaping, special establishing operations, discrimination, imitation, avoidance, ration schedules, concurrent contingencies, respondent conditioning, a theory of rule-governed behavior, research methods, and jobs and graduate school. The glossary does not indicate pronunciation. Earlier editions appeared between 1971 and 1997. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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This text offers a solid introduction to the principles of behaviour using a clear style with many case studies and everyday examples.
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