Synopsis
Designed for applied advertising courses in most community colleges and many continuing education departments in universities.
The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
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Canadian Advertising in Action-Fifth Edition
Seller: Mad Hatter, West Kelowna, BC, Canada
Seller rating 5 out of 5 stars
Condition: Very Good. Tight and unmarked-" Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief, and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans."-minor shelf wear. Seller Inventory # 17433
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Canadian Advertising in Action
Published by
Pearson Education Canada, 1999
ISBN 10: 0130836834
ISBN 13: 9780130836830
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10308766-6