Exploring Research - Softcover

Salkind, Neil J.

Softcover

ISBN 10: 0130831549 ISBN 13: 9780130831545

Publisher: Pearson, 1999

Synopsis

The fourth edition of Exploring Research continues a tradition of comprehensive and quality instruction on the general area of research methods, in an easy-going, yet straightforward manner. It provides an introduction to key topics of the general area of research methods, without intimidating the student.

About this title

From the Back Cover

Research Methods for Business Students

Fourth Edition

Mark Saunders
Philip Lewis
Adrian Thornhill

“I think this is a great book and so do my students. I asked them to review a book of their choice and everyone who read this book said they liked it and that it really helped them to succeed in their project.”
Professor Veronica Liljander, Swedish School of Economics and Business Administration, Finland.

“What makes this book useful is that it is written from the viewpoint of the active student researcher. It addresses the problems that students will meet, as they meet them, giving concrete examples based on the work of student researchers.“
Helen Batley, Harrow Business School, University of Westminster.

Through a unique blend of practicality and rigour, the Saunders author team provide business and management students with the knowledge, understanding and skills necessary to complete a successful research project.

The fourth edition of Research Methods for Business Students is the market-leading text which brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style, logical structure, numerous examples and useful checklists provide step-by-step guidance through the entire research process.

Use this book to:

• Understand both the practical application and underlying philosophy of research methods in business.
• Learn from worked examples and case studies based on real student research, illustrating clearly what to do and what not to do in your project.
• Gain rapid understanding and confidence in using the tools and techniques for analysis to undertake successful research.

Log on to www.pearsoned.co.uk/saunders to:

• Get ahead with tutorials on software packages such as SPSS and NVivo;
• Make the most of the Internet as an efficient and effective research tool by using the Smarter Online Searching Guide.
• Test your understanding with the multiple choice questions for each chapter.

Professor Mark Saunders is Head of Research at Oxford Brookes University Business School.

Dr Philip Lewis is Principal Lecturer, Gloucestershire Business School, University of Gloucestershire.

Dr Adrian Thornhill is Head of the Department of Human Resource Management, Gloucestershire Business School, University of Gloucestershire.

Additional student support at www.pearsoned.co.uk/saunders

Synopsis

The fourth edition of Exploring Research provides an introduction to research methods in a friendly, approachable writing style. The text explores the use of electronic sources as means to enhance research skills, includes discussions about scientific methods, and the most common types of research in the social and behavioral sciences. *Internet research section is thoroughly revised - The text provides practical information on how to harness the power of the www for use as a research tool. *Updated coverage of Statistical Package for the Social Sciences (SPSS), version 9.0-Appendix A provides an introduction to the basic features of version 9.0, including data entry and analyzing data. *New readings and additional exercises-Incorporates relevant and informative readings and end-of-chapter exercises to further broaden the scope of experiences for the student.

Edition details

• Publisher: Pearson
• Publication date: 1999
• ISBN 10: 0130831549
• ISBN 13: 9780130831545
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 336