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Service Management and Operations - Softcover

 
9780130813381: Service Management and Operations
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for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

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  • PublisherPearson
  • Publication date1999
  • ISBN 10 0130813389
  • ISBN 13 9780130813381
  • BindingPaperback
  • Edition number2
  • Number of pages608
  • Rating

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9780536462718: Service Management and Operations

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ISBN 10:  ISBN 13:  9780536462718
Publisher: Prentice Hall, 2007
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  • 9780130563446: Service Management and Operations

    Pearso..., 2000
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